About us
A family company on the Gulf Coast
Owned by Joe and Tracy Selogy and staffed by the people who share their last name — and their standards.
Our story
Built on referrals, not advertising.
For more than 20+ years we've been measuring, making and installing window treatments across Northwest Florida and coastal Alabama.
We are a full-service company: design consultation, precision measuring, ordering, installation and service — all handled by our own people. That's why the same families call us back for their next house, and why so much of our work comes from neighbors recommending neighbors.
Our showroom at 3603 N Palafox St, Pensacola, FL 32505 is open to the public monday – thursday, 9:00 am – 4:00 pm. Evening and weekend in-home consultations by appointment.
The team
The people who will be in your home
Designers, measurers and master installers — most of them family, all of them local.
Joe Selogy
Owner
With a background in home improvement and a passion for helping others, Joe leads a team that values strong relationships and local roots. Outside of work you'll find him coaching youth sports, teaching Sunday School, cooking for friends and family, or working with his nonprofit, RAMPS, which builds wheelchair ramps for those in need.
Tracy Selogy
Owner / Sr. Designer
Tracy blends her background in the arts with a lifelong passion for design and organization. She brings creativity, attention to detail and a love for connecting with people to every project. In her free time she enjoys painting, gardening, playing tennis, and cheering on her kids at their sporting events.
Cheryl Macedon
Sr. Designer
Cheryl is a respected expert in custom window treatments, with more than 30 years of experience on the Gulf Coast. As the founder of Cheryl's Designs, she has designed soft window coverings for homes across the region, bringing elegance, comfort and creativity to every space.
Ed Neff
Designer
Ed brings more than two decades of combined experience in window treatments and real estate to his role. His hands-on knowledge helps him design spaces that are both stylish and functional. Outside of work Ed spends time outdoors hunting, fishing and watching Gator football.
Ryan Manack
Customer Service Manager
Ryan's deep industry knowledge comes from years of experience in roles ranging from installation to operations management. His well-rounded expertise ensures a smooth, thoughtful design process for every client.
Johnny McCann
Master Installer
Johnny brings more than 25 years of experience in sales and installation to his role as master installer. Originally from Gulf Shores, he's known for his craftsmanship, creativity and one-of-a-kind personality.
Lisa Selogy
Customer Experience Manager
With more than 30 years in retail customer service and management, Lisa brings warmth, leadership and experience to every interaction, making sure clients feel informed, welcomed and cared for throughout the process.
Steve Selogy
Director of Logistics
A retired law enforcement officer and first responder, Steve's career in public service shaped his focused, organized approach to logistics. He makes sure operations run smoothly behind the scenes.
Luke Selogy
Controller
Luke brings a strong foundation in accounting and a commitment to operational excellence. An aspiring CPA pursuing a Master's in Accounting, he supports the financial health and strategic growth of the family-owned businesses.
Daniel Selogy
Sales Associate
Daniel supports the team with a focus on personalized service and product knowledge. A construction management student at the University of West Florida, he brings a growing understanding of building systems to every conversation.
Our process
What working with us looks like
01
Free consultation
We meet at your home or in our Pensacola showroom, look at the actual light and views you're working with, and talk through how each room is used.
02
Design and selection
A senior designer helps narrow the fabrics, finishes and operating systems, then presents samples in your own light — not under showroom bulbs.
03
Precision measure
Every opening is measured individually and specified for the manufacturer, so panels fit tight and reveals stay consistent across the house.
04
Professional installation
Our master installers set the brackets, hang the treatments, program the motors and clean up. We walk the job with you before we leave.
Next step
Let's dress your windows properly.
Free in-home consultation, real fabric samples in your own light, and installation by our own crews — never subcontractors.